
The Hindustan Ambassador has been in production in India since 1957 and has established itself as one of the most popular & historic cars in India, It's iconic status was helped by the fact that it was preferred by India's Political Leadership. The Hindustan Ambassador is essentially based on Morris Oxford and took many of it's styling cues from it's British counter-part. Another reason for it's popularity is the fact that it's Isuzu 1800 engine was once the quickest engine option available among all the cars available in India at the time. On the side, the Hindustan Ambassador had also firmly slotted itself into the nations favorite cab position for many years, that is, up until a certain car by the name of Tata Indica was released back in 1998 with the mantra that it was to be the most modern car released by an Indian car company. There has been no turning back for the Indica though, it's sales have been nothing short of spectacular and record breaking but it has also knocked the Hindustan Ambassador off it's pedestal as the nations favorite cab. Both cars have also been given major face-lifts (though the Amby's face-life came a couple of years earlier than the Indica's) in the recent past.
However even after face-lifting the Hindustan Ambassador in the form of the "Hindustan Ambassador Avigo" it has only worsened things and the new variant of the car is nearly obscure with hardly a handful in sales whilst the Tata Indica in the form of the "Tata Indica Vista" has once again struck the market and has sold extremely well again. Does all this go to show that the good ol' Amby is finally dying out or is it that it's going to be a fad of the future to own one ? And more importantly how long will the Tata Indica reign as the nations favourite 100% Indian Vehicle...

1 comment:
Amby has been deposed; It has been replaced by Indica
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